Paragon
Michelle Obama
What it’s about:
Winning hearts and minds, finding an emotional resonance with your audience that allows you to captivate their attention.
Depends on:
The ability to motivate and encourage, rather than intimidate and restrict people, and to stand alongside, rather than above them.
Effective at:
Creating energy and hope required to work towards a shared, empowered future; creating culture of affirmation following one that is critical and downbeat; creating confidence in a team that lacks it due to previous dominating, authoritarian leadership.
Which Biases Create this Strategy?
What about Trust of Others?
You can use each influencing strategy with a high or low Trust of Others. This will affect how it is experienced. If Trust of Others is high, others will experience the strategy as ‘warm’. If it is low, others will experience it as is ‘cool’.